All Day Juice was started back in 2016 with the aim to provide premium high quality e-liquids at an affordable price. The main purpose for ADJ is to help consumers quit their nasty smoking habit without paying inflated high street prices. We source our e-liquid ingredients from very reputable sources that don’t add any unnecessary extras. Our e-liquid range mainly consists of coil friendly juice so you won’t be changing your coils every week. We aim to keep prices as low as possible while maintaining the quality on all levels.


PG stands for Propylene Glycol, a petroleum by-product. The fluid has no odor or color and is less viscous than VG. In vaping it is used to provide a ‘throat hit’, which some users claim is similar to the sensation experienced when smoking tobacco. It also carries flavor more effectively than VG, making it the most commonly used suspension fluid for flavor concentrates and nicotine.

VG stands for Vegetable Glycerin. It is a natural chemical, derived from vegetable oils, so is safe for vegetarians. It is commonly used in e-liquid to give a ‘thick’ sensation to vapor. VG has a slightly sweet taste and is considerably thicker than PG. Vegetable Glycerin provides a much smoother throat hit than Propylene Glycol, making it more suitable for sub-ohm vaping.


60/40 is 60% PG and 40% VG. This is the most widely used ratio in the vaping industry, it has a thin and runny consistency allowing faster absorption for the wick in tanks. It provides the perfect throat hit and carry’s over the flavour very well. This is our recommended ratio for anyone.

70/30 is 70% VG and 30% PG. This ratio has a thicker consistency to that of the 60/40 and thus it will have a slower absorption rate for the wick in the tank. It will produce thicker vape clouds and give a less harsher throat hit. This ratio is mainly used by people with Rebuildable Decks but also used in large tanks that can handle thick juice. It is likely to gunk up your coils more regularly.

What is it used for?

Vegetable Glycerin can be found in numerous medical, food and personal care products:

  • Sweetener as sugar replacement
  • Beauty products, such as make-up, mousse, bubble bath, aftershave, and deodorant
  • Pet food
  • Soap and hand cream
  • Food such as baked goods, to increase moisture
  • To provide a thickening agent for certain medicinal creams, capsule pills, and jellies
  • Toothpaste and other dental care products

Propylene Glycol can be found in various common household items. Amongst others, these include:

  • Nicotine inhalers
  • Toothpaste and other oral hygiene products
  • Medical products used orally, injected or as topical formulations
  • Pet food (excluding cat food)
  • Beauty products, including make-up, shampoo and baby wipes


The strength of nicotine in your e-liquid is really important, especially if you’re making the switch from smoking to vaping. The amount you get from a traditional cigarette is higher than what you’d get from vaping due to the way smoke reacts with your body compared to the aerosol vapour from an e-cigarette. Essentially, the level indicated on the bottle is how much nicotine you get per 1ml of vape juice.

Our strength recommendation

  • Smoker – 6mg
  • Light smoker – 3mg
  • Casual smoker – 1mg
  • Non smoker – 0mg

We recommend that you slowly decrease your nicotine strength by 1mg every 2-4 weeks, depending on how heavy of a smoker you are. The goal is to slowly come down on your nicotine consumption and eventually reach the 0mg mark, removing your desire for a cigarette.


All parcels are sent via Royal Mail, orders received before 4pm are usually dispatched the same working day, any orders made on a weekend will be dispatched the following Monday morning.


Due to the fact that we cannot ascertain if e liquids have been doctored / tampered with we are not only able to accept returns of any e liquids whether they are unopened, un-used or remain sealed unless we have sent you incorrect liquids in your order. We don’t accept e liquid returns based on someone simply not liking a taste.

If returning an e liquid to us due to an error on our side in picking your e liquids, our policy is to cover the cost of postage via Royal Mail only. We only compensate postage cost of returns by adding e liquids to the same value or more, or we can reimburse you with a voucher off your next purchase. The customer is responsible for covering the initial cost of the return postage until we reimburse as above.